Skip to main content

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Ford channel

By

Imran Amed

09 March 2008

In what may be one of the most innovative manifestations of Fashion 2.0 we've seen, Ford Models has brought fashion modeling to the YouTube generation -- quite literally. Under the careful watch of Katie Ford, daughter of founder Eileen Ford, and new CEO John Caplan, the once-embattled American modeling agency has creatively melded the rarefied world of Fashion with the openness of Web 2.0. And, in doing so, they have successfully reinvigorated the Ford brand and created brand new revenue streams that will see the company into fashion's future.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article

Topics

Technology

People

Iman

Organisations

Chanel

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Technology

Analysis and advice on how technology is disrupting fashion and creating new opportunities.

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Which High Street Fashion Brands Are Winning the AI Discovery Battle?

Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?

Why Fashion Doesn’t Talk About How It Uses AI

Why Fashion Doesn’t Talk About How It Uses AI

A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Want to Know What Consumers Think? Ask an AI-Generated Focus Group.

Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.

Opinion: Online Shopping Could Be AI’s Next Victim

Opinion: Online Shopping Could Be AI’s Next Victim

The more conversational commerce becomes, the more important generative engine optimisation will be, writes Andrea Felsted.

Latest News & Analysis

Unrivalled, world class journalism across fashion, luxury and beauty industries.

Can Lake Translate Success in Sleepwear Outside the Bedroom?

The Savannah, Ga.-based pajama brand has developed a devoted following for its super-soft pyjamas. With their first daywear collection, they’re hoping that loyalty will apply in a much more competitive category

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

Trump Signs Order to Combat Fraudulent ‘Made in America’ Labels, White House Says

The executive order directs ⁠the FTC chairman to prioritise enforcement of existing laws against sellers and manufacturers who falsely claim products are made in America.

Oil Market Set for Tumultuous Week as Kharg Attack Raises Stakes

Global oil markets face turmoil after a US attack on Iran's main export hub heightened risks to supply across the Middle East.

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.

CONNECT WITH US ON

© 2026 The Business of Fashion. All rights reserved. For more information read our , , and .