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Creative Agency MA + Group Launches NFT and Metaverse Division

It believes brands will need talent that can create 3D avatars and make NFTs as much as they currently need stylists and photographers to help them craft and communicate their images.
A path runs through a virtual forest and past a large stone head that gazes up toward the treetops.
The work of Hi From The Future, which designs virtual worlds and avatars and is now represented by MA + Group. (Hi From The Future)
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Just as brands depend on stylists, photographers and other creatives to help them craft and communicate their images, MA + Group thinks they will need talent that can create 3D avatars, build immersive digital stores, make NFT collections and more as fashion enters the worlds of web3 and the metaverse.

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About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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