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Can Technology Fill In Fashion’s Missing Data on Emissions?

One start-up has attracted partners like Klarna by offering a way to estimate the carbon footprints for millions of products, despite fashion’s lack of data on its upstream supply chain.
The Klarna app is shown on several phone screens displaying its carbon-tracking feature powered by Vaayu.
The carbon footprints offered by Klarna and Vaayu. (Vaayu)
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BoF PROFESSIONAL

The latest app feature from Klarna, the Swedish bank and major “buy now, pay later” lender, claims to offer information that much of the fashion industry has previously been unable or unwilling to share: the carbon footprint for any item of clothing a user has purchased.

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Further Reading

Measuring Fashion’s Sustainability Gap — Download the Report Now

Brands are talking about sustainability more than ever before, but does their rhetoric stand up to scrutiny? BoF’s new report, The BoF Sustainability Index, benchmarks 15 of the industry’s biggest companies against ambitious environmental and social goals and finds fashion is falling short.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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