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At Snap Inc., Making Augmented Reality Work for Fashion

More than 200 million Snapchat users experience augmented reality every day. Here, Snap Inc.’s vice president of product Peter Sellis shares AR’s most exciting use cases for fashion.

Snap Inc.'s AR technologies. — Snap Inc.'s AR technologies. (Snap Inc)

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BoF Studio

01 March 2022

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A suite of development tools powered by Snap Inc.’s Augmented Reality arm are seeking to foster more sophisticated and seamless integrations of its technologies. Today, Snap Inc. counts Prada, Farfetch and Gucci among its roster of fashion clients who are partnering with the company to utilise its AR capabilities.

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