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As Bitcoin Soars, Luxury Brands Consider Accepting Crypto Payments

High-end brands and retailers are expressing interest in crypto payments as they search for new pockets of wealth to combat a sector slowdown.

A neon sign in a shop window announces that Bitcoin is accepted there. — More brands are letting customers pay in cryptocurrencies. (Shutterstock)

By

Reuters

18 December 2024

BoF PROFESSIONAL

Bitcoin’s soaring value has caught the attention of high-end fashion brands and retailers, prompting further interest in offering cryptocurrencies as a means of payment to tap in to fresh pockets of wealth and build loyalty with crypto investors.

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