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AI Is Really Good at Designing Knitwear (Belts, Not So Much)

The first AI Fashion Week offered a convincing showcase for AI-generated fashion. The hard part may be turning the designs into real clothes.
A photorealistic model wearing a knit sweater and leather shorts walks against a desert backdrop.
An AI-generated look by designer Alena Stepanova. (Alena Stepanova)

The model, set against a desert backdrop, glares into the camera. She’s wearing a cream-coloured knit turtleneck, the bottom of which is four stacked layers of different textures and colours that tuck into a pair of high-waisted leather shorts. Rainbow-hued braids run down the shoulders and loop around the arms.

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Further Reading

AI Is Designing Clothes Now

Companies are starting to pitch AI tools that can generate new clothing designs from something as simple as a text description.

AI Marketing Stunts Are Here. Is Fashion Ready?

It’s only getting easier to create AI-generated content like the Balenciaga-Harry Potter mashup, but whether brands should be concerned about how their images are used or try to get in on the action themselves is up for debate.

Would You Trust ChatGPT to Pick Your Outfit?

Companies have started using the AI to come up with outfit recommendations, but while it’s surprisingly capable of suggesting looks for different occasions, creativity is where it still struggles — at least for now.

About the author
Marc Bain
Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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