Agenda-setting intelligence, analysis and advice for the global fashion community.
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New policies on both sides of the Atlantic mean businesses will likely have to prove their supply chains do not pass through the Chinese region, where the reported detention of Uighurs in forced labour camps is rife.
H&M and Kering are among the fashion players that have recently launched pilot programmes to trace their supply chains using blockchain technology.
At least 570,000 Uighur Muslims are being forced to work in Chinese cotton fields that produce one-fifth of the world’s supply, a new report says. Most fashion brands can’t promise their products aren’t implicated, with concern spreading from fast-fashion and sportswear giants to major luxury groups.
Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Getting recommended by ChatGPT, Claude, Gemini and other AI chatbots is fast emerging as a competitive advantage for fashion brands. As AI reshapes discovery, which brands are being favoured by AI and why?
A new analysis suggests most big fashion and retail players are using AI, though many are still reluctant to speak about it publicly.
Synthetic consumer research, where AI is used to simulate shoppers, is emerging as a cutting-edge way for brands and retailers to better understand their customers and test everything from products to marketing campaigns before they launch.
The country’s textile sector has cut 16 percent of its workforce since 2023.
At the Nvidia GTC conference on Monday, the AI company announced it was partnering with Catches to launch RealFit, a new platform that uses physics to improve digital try-on technology.
Kering’s newly created jewellery division regroups Boucheron, Pomellato, Dodo and Qeelin brands as the company aims to pool resources. The conglomerate is also regrouping fashion brand reporting, shielding smaller labels from investor scrutiny.
Saks is moving towards exiting bankruptcy and tapped an additional $300 million of its Chapter 11 financing package.
