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A Fashion and Gaming Veteran Looks To Its Next Phase

The fashion styling game Drest, which launched before gaming was on most of the industry’s radar, has new funding and plans to expand its features and reach.

A digital model wears a plaid skirt suit and red heels and carries a gold bag. — A model in Drest. (Drest)

By

Marc Bain

21 June 2023

When the fashion styling game Drest debuted in 2019, video games were still foreign territory to many fashion brands. The few labels that had begun exploring the space, such as Louis Vuitton, Burberry and Nike, were exceptions rather than the rule.

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About the author

Marc Bain

Marc Bain is Technology Correspondent at The Business of Fashion. He is based in New York and drives BoF’s coverage of technology and innovation, from start-ups to Big Tech.

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Technology:Gaming

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