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Agenda-setting intelligence, analysis and advice for the global fashion community.

Why LVMH Is Betting on Lab-Grown Diamonds

For years, luxury’s biggest jewellers have dismissed synthetic diamonds as inauthentic. But an investment by LVMH’s venture fund in lab-grown diamond company Lusix suggests this calculus may be changing alongside consumer interest in ethical and sustainable products.
Zoe Kravitz attends The 2019 Met Gala Celebrating Camp: Notes on Fashion at Metropolitan Museum of Art.
Zoe Kravitz wears lab-grown diamonds to the Met Gala in 2019. (Getty Images)

For years, the mining giants that control the global diamond trade have waged a marketing war against the rise of lab-grown diamonds, supported by the luxury jewellery sector.

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Further Reading

Cartier: Selling Timelessness in Times of Change

Cartier transcends generations, geographies and genders, says the brand’s chief executive Cyrille Vigneron, but staying relevant in the choppy waters of the post-pandemic jewellery market demands iconic, classic designs.

When High Jewellery Meets Lab-Grown Diamonds

Former executives from Harry Winston and Cartier are betting on recycled gold and lab-grown diamonds to revive a 160 year-old Paris jeweller favoured by Empress Eugénie and Anna Wintour.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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