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Agenda-setting intelligence, analysis and advice for the global fashion community.

What’s Behind the Slow Fashion Recession

The closure of Mara Hoffman and other brands that built ethical consumption into their business models is raising questions about whether there’s room in the market for brands that put sustainability first.
Elena Bridgers' maternity line Hera boasted a completely transparent supply chain. It shut down in April, one of several slow fashion brands to close in recent months.
Elena Bridgers' maternity line Hera boasted a completely transparent supply chain. It shut down in April, one of several slow fashion brands to close in recent months. (Courtesy)
By
  • Isabel Slone

In February,

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Further Reading

Mara Hoffman to Shutter Brand

“This has been by far one of the hardest and most important decisions I have ever made,” the sustainability-focused designer said in an Instagram post.

The Existential Threat to Independent Brands

This week, The Vampire’s Wife announced its closure and Dion Lee called in administrators, only days after Mara Hoffman said it was shutting down and Roksanda narrowly escaped administration. Many more may follow.

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