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Vestiaire Collective Bans Fast Fashion

Roughly 5 percent of listings will be hit by the move, the resale site said, as it seeks to position itself as an eco-conscious player at the upper end of an increasingly competitive market.
An image Vestiaire Collective's new "Long Live Fashion" campaign, aimed at boosting brand awareness.
Vestiaire Collective is banning ultra-fast-fashion brands from its platform. (Vestiaire Collective)

Over the last 12 months, roughly five percent of the items posted on resale platform

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Further Reading

Is Resale Fuelling Overconsumption?

Ultra-fast fashion e-tailer PrettyLittleThing is the latest brand to launch a secondhand marketplace, playing into a debate over whether resale is becoming a smokescreen for even more and faster consumption.

The Next Shakeup in Resale

Vestiaire Collective plans to shut down Tradesy and make a major push into the US, injecting fresh competition into a market where even the biggest players are struggling to turn a profit.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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