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Agenda-setting intelligence, analysis and advice for the global fashion community.

‘Trade War TikTok’ Takes Aim at Luxury

Chinese creators claiming to manufacture for luxury brands have gone viral on the platform, offering cut-price ‘dupes’ in response to Trump’s punitive tariffs on the country.
Chinese manufacturers are taking to TikTok claiming to make luxury products.
Chinese manufacturers are taking to TikTok claiming to make luxury products. (TikTok/BoF)

In the video, a Chinese man strolls through a warehouse filled with shelves and shelves of polybag-wrapped handbags.

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Further Reading

Are Luxury Brands Still Worth It?

Luxury’s results ‘superweek’ underscored just how far consumer demand has fallen. Macroeconomic gloom is part of the problem, but there may be deeper issues with big luxury’s value proposition.

Italian Sweatshop Probe Is a Wake Up Call for Luxury Brands

An investigation into labour exploitation in fashion’s Italian supply chains has already entangled Armani and LVMH, accusing the companies of failing to adequately oversee their suppliers. Incoming EU regulation means such lapses in oversight could soon come with penalties of up to five percent of global revenue.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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