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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Year Ahead: How to Prepare for Fashion’s Greenwashing Crackdown

The State of Fashion 2023 explores steps brands can take to help avoid greenwashing amid incoming regulatory requirements targeting misleading sustainability communications.
Recycled cotton clothing tag
Regulators are increasingly scrutinising how brands communicate about their sustainability credentials. (Shutterstock)

The European Commission

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Further Reading

The State of Fashion 2023: Resilience in the Face of Uncertainty

The seventh annual State of Fashion report by The Business of Fashion and McKinsey & Company reveals the industry is heading for a global slowdown in 2023 as macroeconomic tensions and slumping consumer confidence chip away at 2022′s gains. Download the full report to understand the 10 themes that will define the industry and the opportunities for growth in the year ahead.

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