Agenda-setting intelligence, analysis and advice for the global fashion community.
As of May 27, visitors to the websites of H&M and outdoors brand Norrona can check how much water, pollution, fossil fuels and greenhouse gas emissions went into making a cotton T-shirt or pair of shorts compared to the industry average. Both brands are able to disclose the information through the use of the first consumer-facing application of the Higg Index, a suite of tools developed by the Sustainable Apparel Coalition (SAC) already used by numerous brands to calculate their environmental and social impact. While the programme currently focuses on materials used in a product, SAC said it will later expand to include data on manufacturing and corporate responsibility over the next 12 to 18 months.
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