Agenda-setting intelligence, analysis and advice for the global fashion community.
In fashion, colour is a style statement. But it comes at an environmental cost.
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![[Left-Right] Petri dishes from biotech start-up Colorifix; an H&M campaign featuring a T-shirt dyed with Colorifix technology.](https://img.businessoffashion.com/resizer/v2/FCGUVBYAGJB2XMQXUMPT3ZAZAY.jpg?auth=8008604f12b4cce139f418ff214d10377c2dadb82f2986f387a5b01556a9968d&width=1440)


