Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Start-Ups Aiming to Detox Dyeing

Turning dresses red and jeans blue is a dirty, resource-intensive process. A number of new technologies offer promising solutions for a lower-impact way forward.
[Left-Right] Petri dishes from biotech start-up Colorifix; an H&M campaign featuring a T-shirt dyed with Colorifix technology.
[Left-Right] Petri dishes from biotech start-up Colorifix; an H&M campaign featuring a T-shirt dyed with Colorifix technology. (Colorifix; H&M )

In fashion, colour is a style statement. But it comes at an environmental cost.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

Further Reading

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.
VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON