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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Quest to Make Environmentally-Friendly Bras and Knickers

Much of the lingerie industry has undergone a socially responsible makeover, but becoming environmentally responsible presents its own set of challenges. Here’s how some players are addressing them.
A woman wearing lacy blue lingerie and skin-tone garters lounging on a garden bench outdoors.
Adore Me campaign (Adore Me)

When lingerie brand Adore Me launched 11 years ago, it was on a mission to bring size-inclusive, sexy silhouettes to the masses. Environmental sustainability, however, was not front of mind.

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Further Reading

Parade Takes On Victoria’s Secret

The direct-to-consumer lingerie upstart is entering the critical bra category with $10 million of new funding and unique grip on the consumer psyche of Generation-Z. Could it be the one to finally unseat the industry’s dominant player?

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