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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Sustainable Designers Can Make Wholesale Work

Landing a big retail partner can be transformative for an emerging brand, but managing the pressures of the wholesale system can be particularly challenging for labels that want to operate responsibly.
Left: model carrying a brown patchwork leather bag with a gold chain strap by Studio Reco; Right: hand model holding a pink silk bag by Mashu.
Campaigns from Studio Reco (left) and Mashu (right)

When Bea Recoder heads to Paris trade show Tranoï this week, she must navigate a difficult balancing act.

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Further Reading

How to Navigate the Return of Wholesale

After a hard pivot to e-commerce during the pandemic, many brands are back to working with retailers. This time, they say the terms have changed in their favour.

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