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Agenda-setting intelligence, analysis and advice for the global fashion community.

When ‘Mea Culpa’ Is the Best Marketing

On sustainability, some fashion brands are becoming more comfortable with growing transparency and finding that acknowledging their shortcomings can make for more effective communications than crowing about their achievements.
Danish label Ganni is acknowledging where it's falling short on sustainability | Source: Ganni Image Library
By
  • Aminah Khan

LONDON, United Kingdom

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