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Agenda-setting intelligence, analysis and advice for the global fashion community.

Would You Stop Shopping?

A small but growing number of people are pledging to radically reduce the number of new fashion products they buy. But a deeply entrenched culture of consumerism makes it hard for many to stop shopping.
A group of women walk down a busy shopping street carrying large yellow Selfridges bags.
A small, but growing niche of consumers are pledging to buy fewer or no new clothes, but the number of people actually changing the way they shop remains small. (Mike Kemp/In Pictures via Getty Images)

Last December, Tiffanie Darke took an inventory of all the clothes she’d brought over the course of 2022.

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Further Reading

Is Sustainable Fashion Elitist?

Calling out the industry’s environmental footprint and the true cost of making clothes has touched off a complex and heated debate about the accessibility and affordability of lower-impact fashion.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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