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Agenda-setting intelligence, analysis and advice for the global fashion community.

Shein Is Struggling to Clean Up Its Dirty Image

The company’s latest sustainability report shows it’s still fashion’s most polluting player, with planet-warming emissions that far outstrip those of rivals and help make the brand a target for politicians and regulators.
General View of the exterior of the Shein Activation at the Shein VIP party during Parklife Festival at Heaton Park on June 8, 2024 in Manchester, England.
Shein is struggling to curb its planet-warming emissions. (Anthony Devlin/Getty Images)

Ultra-fast-fashion giant

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Further Reading

Shein: Fashion’s Biggest Polluter in Four Charts

The ultra-fast-fashion giant’s planet-warming emissions have nearly tripled in the last three years as its growth far outpaced other major fashion companies. In Shein's latest sustainability report, CEO Sky Xu says tackling emissions is “particularly critical."

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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