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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fast Fashion’s Race Into Resale Has Yet to Shift Its Core Business Model

Zara and Shein are the latest brands to enter the fast-growing secondary market, citing sustainability goals, but for the most part it’s business as usual.
A series of four photos advertising Zara's new pre-owned services of repair, resale, and donation.
Zara is among the latest crop of brands to branch into resale. (Zara)

For fast fashion, a push into resale is shaping up as one of this season’s hottest trends.

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