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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Challenge Facing Fashion’s Latest Sustainability Buzzword

Big brands are betting on regenerative agriculture to help reduce their environmental impact. But without clearer standards, the fashionable concept risks becoming a greenwashing tool.
Two farmers in Odissa, India stand in a field hold cotton balls picked from the surrounding plants.
Farmers in Odisha, India have been working with California-based bag business Terra Thread to certify their cotton is farmed according to regenerative and organic practices. (Gallant International)
By
  • Esha Chhabra

Regenerative agriculture

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Further Reading

Case Study | Fashion’s Race for New Materials

Brands are pursuing a raft of initiatives to adopt recycled textiles, regeneratively farmed cotton and mushroom-based leather, but giving fashion’s major materials a sustainability makeover still requires billions of dollars worth of investments and deeper, longer-term commitments to scale. BoF breaks down some of the key innovations, the companies leading the charge and the barriers to change.

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