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Agenda-setting intelligence, analysis and advice for the global fashion community.

Patagonia’s Radical New Ownership Structure, Explained

Founder Yvon Chouinard has transferred ownership of his company to ensure all profits are directed to combat climate change.
Someone is fixing a Patagonia jacket.
Patagonia is now owned by two entities that will ensure that all profits will go toward preserving the planet. (Patagonia)

Patagonia’s new owner is, the company says, Planet Earth.

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Further Reading

What It Takes to Become a B Corp

Vestiaire Collective is the latest in a growing roster of fashion companies that have spent months teasing out company policies and practices to qualify for the highly regarded sustainability certification. How can others do the same?

Will Fashion Ever Be Good for the World? Its Future May Depend on It.

The Covid-19 pandemic has put financial pressure on businesses, threatening their sustainability agendas. But aligning profit and purpose, and fulfilling responsibilities to the planet and communities of people beyond shareholders may matter more than ever to long-term success.

About the author
Yola Mzizi
Yola Mzizi

Yola Mzizi is the Editorial Associate at The Business of Fashion (BoF). She is based in New York and provides operational support to the New York team and writes features for BoF and The Business of Beauty.

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