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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Pangaia Be More Than a Loungewear Brand?

After swinging to an operating loss of $41 million in 2021, the buzzy fashion start-up has stabilised and remains focused on its ambition to build a materials science business.
A model stands in a white room wearing a black Pangaia jacked and orange sweatsuit surrounded by greenery and flowers. A second image shows a close up of lilac leggings emblazoned with Pangaia's characteristic note on material content.
Pangaia's lockdown-friendly sweats and eco-marketing fuelled a pandemic surge. But slowing sales and heavy spending pushed the company to a loss in 2021. (Pangaia via Instagram)

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Further Reading

Pangaia Won Over Consumers. Can It Do the Same for Businesses?

After generating $75 million in revenue in 2020 while staying profitable, the company needs to move beyond the pandemic uniform it helped to define in order to sustain its growth. In exclusive interviews with company executives, BoF examines Pangaia’s growth challenges and opportunities in B2B.

The Start-Ups Fashion Is Still Willing to Bet On

A grim economic climate has tempered enthusiasm for risky investments, but fashion companies and executives like H&M, Kering and Stella McCartney still see opportunity in start-ups pursuing sustainability solutions.

The Truth About ‘Vegan Leather’

Leather alternatives have been boosted as eco-innovation and dismissed as mere plastic, but the truth is more complicated than that and demands clearer marketing to avoid misleading consumers.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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