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Marimekko’s Strategy to Scale as a Values-Driven Company

Finnish lifestyle brand Marimekko, which reported net sales of €152 million in 2021, is channeling the radical spirit of its founder and introducing initiatives in circularity and exploring the metaverse as part of its strategy to scale and futureproof an iconic heritage brand.
BoF's Robin Mellery-Pratt and Alice Gividen presenting at Slush Marimekko, November 2022.
The Marimekko x BoF panel on stage at Slush, November 2022. (Janne Nuolioja)
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