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Love Island Still Turns Heads for Fast Fashion

This year the hit reality series was sponsored by resale site eBay, a move celebrated as promoting more responsible consumption. But the show is still a huge marketing opportunity for fast-fashion brands.
Love Island contestants wearing all-blue outfits from eBay's preloved collection.
Love Island contestants wearing all-blue outfits from eBay's pre-loved collection. (eBay)

Love Island’s choice of eBay to clothe its sun-kissed contestants this season was meant to capture the growing popularity of sustainable fashion. But the usual fast-fashion retailers still managed to win viewers’ hearts.

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