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Agenda-setting intelligence, analysis and advice for the global fashion community.

Logomania Is Coming for Sustainability

Louis Vuitton, Prada and Valentino have adapted core brand signifiers to project sustainability efforts to consumers. The move blends conspicuous consumption and virtue signalling, but it’s also a sign of real change.
Modified logos from Louis Vuitton, Prada and Valentino, incorporating arrows reminiscent of recycling signs.
Luxury labels like Louis Vuitton, Prada and Valentino have modified their logos for select products to signal sustainability efforts to consumers. (BoF Collage)

Louis Vuitton has given its classic monogram a

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