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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Lab-Grown Diamonds Went Mainstream

Synthetic stones now make up 10 percent of the diamond market, highlighting the ways in which new materials are rewriting the rules of what is considered luxury.
A diptych image of two women wearing a drop pendant necklace and engagement ring (left) and multiple necklaces, rings and earrings (right), all made from lab-grown diamonds.
Lab-grown diamond jewellery by Kimaï (left) and Vrai (right). (Kimai, Vrai)

This Valentine’s Day, lab-grown diamond jewellery brand Kimaï set up shop in Paris, offering a physical touchpoint and consultations for loved-up shoppers looking to buy engagement rings and other romantic gifts in The City of Love.

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Further Reading

When High Jewellery Meets Lab-Grown Diamonds

Former executives from Harry Winston and Cartier are betting on recycled gold and lab-grown diamonds to revive a 160 year-old Paris jeweller favoured by Empress Eugénie and Anna Wintour.

Why LVMH Is Betting on Lab-Grown Diamonds

For years, luxury’s biggest jewellers have dismissed synthetic diamonds as inauthentic. But an investment by LVMH’s venture fund in lab-grown diamond company Lusix suggests this calculus may be changing alongside consumer interest in ethical and sustainable products.

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