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Agenda-setting intelligence, analysis and advice for the global fashion community.

Can Julie Pelipas Make Upcycling Work at Scale?

The former Vogue Ukraine fashion director and LVMH Prize finalist’s upcycled tailoring label Bettter aims to become a platform that helps big brands give deadstock garments new life.
A portrait of Julie former Vogue Ukraine fashion director and Better founder Julie Pelipas in a loose fitting grey suit.
Former Vogue Ukraine fashion director Julie Pelipas is aiming to prove a model for upcycling at scale with her brand Bettter. (Andrew Grey)

Julie Pelipas isn’t just building a fashion brand.

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Further Reading

How Old Clothes Became Big Business

From The RealReal dropping upcycled collections to LVMH planning to launch a platform to sell off deadstock fabrics, fashion is finding value in its excess.

The Hunt for an Easy Way to Recycle Old Clothes

Technologies that can recycle old clothes back into new ones have been touted as a holy-grail sustainability solution. As they begin to scale, the industry is facing a tricky new logistics challenge.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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