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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Sustainability Is Changing Fashion PR

Growing demand for ethical products is creating new business opportunities — and new responsibilities — for PR professionals.
An image from sneaker brand Veja's "Project Veja," which mapped the brand's sustainability efforts. Charlotte Lapalus.
Veja sneakers are produced in factories and workshops in Brazil, where its organic cotton farms are. Charlotte Lapalus.
By
  • Whitney Bauck

Carbon calorie counts, dresses made from recycled plastic and sweaters that claim to be climate-positive have become familiar fixtures for fashion brands seeking to engage an increasingly eco-conscious consumer base.

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