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Agenda-setting intelligence, analysis and advice for the global fashion community.

How Ganni Plans to Eliminate Leather

Around a fifth of the Danish brand’s sales came from handbags, shoes and other leather pieces last year, but it’s on a mission to stop using virgin leather by 2023.
Ganni campaign featuring shoes made with grape-based leather alternative Vegea.
Ganni campaign featuring shoes made with grape-based leather alternative Vegea. (Ganni)

For the last two years, Ganni’s founders have been trying to solve a tricky puzzle: the Danish cool-girl brand had committed to slashing its environmental impact, and leather was standing in its way.

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Further Reading

How Ganni Reinvented Scandinavian Style

What began as a niche cashmere line has blossomed into a brand with almost $60 million in annual revenue and plans to take the quintessential Copenhagen girl global.

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