Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

The Business of Fashion
Sustainability

How to Reach Climate-Conscious Consumers

Customers whose fears about climate change are driving their spending habits need more than sustainability pledges and green marketing to earn their loyalty.
Activewear brand Tenere maps out details of how its products are made and lists the factories it uses as well. Tenere.
Activewear brand Tenere maps out details of how its products are made and lists the factories it uses as well. Maxx Buchanan for Tenere.
By
BoF PROFESSIONAL

Claire Barker, a 29-year-old school administrator at the University of East Anglia in England’s Norwich, used to be the type of shopper who only bought clothes that were made from recycled fabrics and manufactured in countries with transparent labour laws.

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

In This Article
Topics

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.

view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

Who Won Fashion’s Red Carpet Season of Change

Sunday night’s Oscars concluded an awards season that fashion’s biggest labels used to show off their new creative game. BoF breaks down what we learned about brands’ celebrity strategies.

VIEW MORE

The Business of Fashion

Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON
© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions, Privacy Policy, Cookie Policy and Accessibility Statement.