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Agenda-setting intelligence, analysis and advice for the global fashion community.

H&M Aims for Faster, Stronger, Circular Business

The Swedish fast fashion giant posted a surprise profit in the first quarter, in part due to its increased stake in resale platform Sellpy. It offers a glimpse at how the company hopes to decouple its growth from impact.
Two models in draped lime-green sequinned suits by H&M stand against a misty backdrop.
H&M is betting on circularity to help it decouple its sales from environmental impact. This month it launched a collection made from 100%-recycled content sequins, rhinestones and beads. (H&M)

Last quarter,

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Further Reading

Can Fashion Stop Greenwashing?

Big brands are changing the way they talk about sustainability following a regulatory crackdown in Europe. But exactly how companies should be required to substantiate their eco-marketing claims remains hotly debated.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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