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Agenda-setting intelligence, analysis and advice for the global fashion community.

Sustainable Fashion’s Credibility Crisis

This week, the Sustainable Apparel Coalition suspended the use of its product labels, employed by companies like H&M and Amazon, as concerns over greenwashing engulfed one of the industry’s top sustainability tools.
XR activists hold a banner showing a clothing care label with the headline "Greenwash Instructions" during a protest in Amsterdam in 2021.
Environmental activists protest against greenwashing in Amsterdam in 2021. (Ana Fernandez/SOPA Images/LightRocket via Getty Images)

Last year, the Sustainable Apparel Coalition launched a transparency programme, with the aim that its more than 250 members all publish “credible and trusted” ratings of their performance on sustainability by 2025.

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