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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion Faces Massive Shortage of More Sustainable Raw Materials

Without greater commitment and investment from brands, the industry will face a 133 million-tonne shortfall in supply of lower-impact materials in 2030, according to a new report.
A pair of hands hold a handful of cotton buds.
Supply of raw materials like organic or regenerative cotton will need to substantially increase by 2030 for the industry to align with incoming regulation and existing climate commitments. (Shutterstock)

By the end of the decade, many of the world’s largest fashion brands need to dramatically increase their use of

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