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Agenda-setting intelligence, analysis and advice for the global fashion community.

The Tech Race to Back Up Fashion’s Green Claims

Brands are turning to AI-powered analytics tools to improve their ability to measure environmental impact in the face of new government regulation. But getting hold of accurate data to support these assessments remains a difficult and largely manual challenge.
Asket’s “Impact Receipt” gives shoppers a breakdown of the environmental impact of its clothes.
Asket’s “Impact Receipt” gives shoppers a breakdown of the environmental impact of its clothes. (Asket)

In 2020, Swedish essentials brand

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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