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Agenda-setting intelligence, analysis and advice for the global fashion community.

EU Environment Chief: Fashion’s Age of Underregulation Is Over

The environmental damage and waste created by throwaway fast fashion is ‘absolutely unacceptable,’ environment commissioner Virginijus Sinkevičius told BoF.
EU’s environment chief, Virginijus Sinkevičius, at the Global Fashion Summit in Copenhagen.
EU’s environment chief, Virginijus Sinkevičius, at the Global Fashion Summit in Copenhagen. (Global Fashion Summit)

Fashion’s age of under regulation is ending as the EU looks to

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Further Reading

The EU’s New Greenwashing Rules, Explained

Fashion brands will need to back up ‘green’ claims or risk fines of at least 4 percent of annual revenue in the offending market. But the regulations still leave a lot open to interpretation.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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