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Big Brands Banned Fur. Why Is It Back on the Runway?

The luxury sector is turning to a roster of alternatives, from synthetics to styling tricks and innovation to tap into a resurgence in consumer appetite for fluffy fashions.
Models wearing fur looks walk the runway at Gucci, Prada and Bally in February 2025.
Brands including Gucci, Prada and Bally sent fur looks down the runway this season. (Getty Images)
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  • Megan Doyle

It’s been nearly a decade since

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