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Agenda-setting intelligence, analysis and advice for the global fashion community.

Are Those Feathers Faux?

Retailers including Selfridges, Asos and Boohoo have mislabelled real feathers as ‘faux,’ according to a new investigation, as the feather trend on red carpets and runways fuels debate over whether the material is ethical.
Gisele Bündchen attends the Met Gala in a white feather cape.
Gisele Bündchen attends the Met Gala in a feather cape. With fur out of fashion, plumage remains a firm favourite on the red carpet. (Jeff Kravitz/FilmMagic via Getty Images)

Earlier this year, Emma Hakansson sat down at her computer and did a quick search on some of the world’s biggest retailers for feathery fashion products.

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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