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Agenda-setting intelligence, analysis and advice for the global fashion community.

The EU’s Retreat on Sustainability Regulations, Explained

The European Union has unveiled plans to significantly water down landmark sustainability rules that would require large fashion brands to report more details about their environmental footprint and take on more responsibility for abuses in their supply chains.
Three EU flags fly in front of a building.
The EU is planning to water down tentpole regulations that have helped shape big fashion brands' sustainability strategies. (Martin Bertrand/Hans Lucas/AFP via Getty Images)
By
  • Sophie Benson

The

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Further Reading

Can Brands Still Make the Case for Sustainable Fashion?

In a climate where consumers are wary of greenwashing and a backlash against “woke capitalism” takes shape, brands peddling sustainability messaging have to treat the topic with a degree of irreverence and put the product first.

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