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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is eBay’s Love Island Partnership a Sign of Fashion’s ‘Vibe Shift’?

Trend forecasters are calling an end to the age of excessive consumption, while the resale platform says its tie-up with the hit reality show has converted millions to secondhand shopping.
Last season's Love Island contestants had access to secondhand fashion supplied by eBay.
Last season's Love Island contestants had access to secondhand fashion supplied by eBay. (eBay)

When the news broke last summer that resale site eBay would be Love Island’s

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