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At Eastman Naia, Enabling the Creative Potential of Sustainable Fibres in Fashion

Five years after its launch, cellulosic fibre brand Eastman Naia became a supplier of sustainable fibres to brands such as Patagonia, Zara and H&M. Now, BoF talks to Ruth Farrell, Eastman Naia’s textiles general manager, to learn about the brand’s new product portfolio and customer demand for ecological action.
The Eastman Naia Sustainable Design Award 2022 winning collection by designer Hanqing Ding.
The collection by designer Hanqing Ding, the special award winner of 2022 RISE UP Sustainable Fashion Design Challenge sponsored by Eastman. (Eastman Naia)
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Globally, the fashion industry is responsible for around 40 million tonnes of textile waste a year, most of which is either sent to landfill or incinerated, according to BoF and McKinsey & Co’s

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