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Agenda-setting intelligence, analysis and advice for the global fashion community.

Big Brands Are Taking Back Unwanted Clothes. Where Do They Go?

Companies like H&M and C&A are increasingly offering to take back unwanted clothes for resale and recycling. Instead, they can end up downcycled, destroyed or dumped, according to a new report from Changing Markets Foundation.
A woman in a blue works in front of a pile of clothes at recycling centre in France.
A woman works at a clothes recycling centre in France. Big brands are increasingly offering customers the option to return old clothes for reuse and recycling, but where these garments end up is hard to discover. (Getty Images)

On an overcast day last November, George Harding-Rolls stepped into H&M’s giant Oxford Circus flagship in London with an olive green skirt for the brand’s clothing take-back programme.

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Further Reading

The Hunt for an Easy Way to Recycle Old Clothes

Technologies that can recycle old clothes back into new ones have been touted as a holy-grail sustainability solution. As they begin to scale, the industry is facing a tricky new logistics challenge.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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