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Agenda-setting intelligence, analysis and advice for the global fashion community.

Fashion’s Climate Challenge: From Marketing to Risk Mitigation

As the UN warns the world is on track for dangerous levels of warming, companies must treat climate change as a real business risk, not just a marketing opportunity.
A farmer holding cotton in his hands.
Drought in Texas is one of several extreme weather events to hit the global cotton supply chain this year. (Getty Images)

In 2015, world leaders agreed to try and cap global warming at a level that scientists believe could stave off the worst effects of climate change. In the intervening seven years, the fashion industry has treated the issue more as a marketing opportunity than a real business risk.

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