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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is ‘Clean’ Fashion About to Have a Moment?

With clean beauty now mainstream, an emerging wave of brands are promoting skin-kind clothing made from natural fibres and without the use of harsh chemicals, seeking to tap into consumer interest in products that promise health and wellness benefits.
A woman leans backwards wearing a black and red short-sleeved yoga top.
LA-based designer Don Kaka is among a cohort of brands designing garments made from natural materials and without chemical treatments. (Don Kaka)
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  • Allison Prang

When Vinnie Genomal was a kid and struggling with severe eczema, doctors had some fashion advice they said would help: Wear 100 percent

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