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Chanel-Backed Traceability Company Raises $57 Million

Oritain has carved out a leading position helping brands and the US government detect the origin of commodities like cotton, coffee and leather. Investors are betting tightening regulation will turbocharge growth.
A worker inspects the quality of cotton at an enterprise in Urumqi, Xinjiang.
A worker inspects the quality of cotton at an enterprise in Urumqi, Xinjiang. Concerns that cotton produced in the region could be linked to forced labour have boosted the position of traceability focused companies like Oritain. (VCG via Getty Images)

Two years ago, Chanel president Bruno Pavlovsky

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Further Reading

After Covid, PCR Tests Are Coming For Cotton

The idea of being able to trace the cotton in a garment to its geographic source with a simple test is seductive, and possible in theory. But making it a reality requires overcoming some big challenges.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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