Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Luxury’s Big Resale Experiment Is Just Getting Started

Balenciaga has partnered with tech platform Reflaunt to roll out its own ‘circularity program’ as brands look to prove out a business model that could help support both revenue growth and sustainability goals.
Three models pose in Balenciaga products with the text "resell your Balenciaga pieces" superimposed over the images.
Balenciaga's 'Re-sell' programme is the latest sign of luxury's growing interest in resale. (Balenciaga)

For the last 18 months, Balenciaga has conducted a quiet resale experiment. Now it’s rolling out the programme

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON