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Agenda-setting intelligence, analysis and advice for the global fashion community.

Is April Still the Greenwashiest Month?

Over the last few years, the run-up to Earth Day has become a marketing frenzy. But a crackdown on greenwashing may be changing the way brands approach their communications strategies.
Brands are rethinking their Earth Day marketing.
Brands are rethinking their Earth Day marketing. (Shutterstock)

It begins around the start of April each year: a

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Further Reading

April Is the Greenwashiest Month

The run-up to Earth Day has ballooned into a month-long marketing moment, even as regulators try to crack down on empty sustainability claims.

About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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