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Agenda-setting intelligence, analysis and advice for the global fashion community.

Amy Powney’s Quest to Build a Sustainable Fashion Label

The Mother of Pearl designer talks about how she quit the fashion system to build a responsible luxury brand, the subject of a documentary that premieres at the start of London Fashion Week on Thursday.
Mother of Pearl Creative Director Amy Powney prepares to present her No Frills collection in a still from ‘Fashion Reimagined’, a new documentary that charts her efforts to make it using a responsible supply chain.
Mother of Pearl Creative Director Amy Powney prepares to present her No Frills collection in a still from ‘Fashion Reimagined’, a new documentary that charts her efforts to build a responsible supply chain. (Fashion Reimagined)

In February 2020, Amy Powney tapped out of the fashion system.

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About the author
Sarah Kent
Sarah Kent

Sarah Kent is Chief Sustainability Correspondent at The Business of Fashion. She is based in London and drives BoF's coverage of critical environmental and labour issues.

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