Skip to main content
BoF Logo

Agenda-setting intelligence, analysis and advice for the global fashion community.

Allbirds Looks Beyond Covid-19 Crisis with Carbon Calorie Count

The digitally-native footwear brand is labelling all its products with their carbon footprint as it bets consumers will emerge from the current crisis more engaged than ever with issues relating to sustainability.
Allbirds Wool Runner.
Allbirds Wool Runner. (Allbirds)
By
  • Sarah Kent

LONDON, United Kingdom —

Please sign in to ensure you can read our agenda-setting intelligence, analysis and advice. Or get in touch at support@businessoffashion.com if you experience difficulties.

© 2026 The Business of Fashion. All rights reserved. For more information read our Terms & Conditions

More from Sustainability
How fashion can do better for people and the planet.

Fashion Searches For a New Climate Solution

Coach-owner Tapestry’s new carbon-removal partnership and brands making fresh commitments to textile-to-textile recycling startups show an industry searching for ways to address its environmental impact.


view more
Latest News & Analysis
Unrivalled, world class journalism across fashion, luxury and beauty industries.

What Stops Beauty Shoppers From Buying More

Beauty brands must rethink upselling with smarter value plays, from curated bundles to jumbo sizes and subscriptions, to keep their customers from switching to the competition.


VIEW MORE
Agenda-setting intelligence, analysis and advice for the global fashion community.
CONNECT WITH US ON